Camel Makers International Volume Up in 2015

November 3rd, 2015 00:00

Japan Tobacco International local cigarette sales throughout the first half of the year declined by 3.7 % in comparison to the same period in 2014. Volume sales were reported to have been ‘affected’ by a considerable volume drop in the industry. While declaring its results, JT explained that it had proceed to carry out marketing and sales projects mainly centered on Mevius. Japan Tobacco International
The ongoing acceptance of premium menthol option products, an extension to the premium menthol range, had influenced further the progress of the Mevius brand’s entire share, which had been enhancing persistently and had got to 32.3 % in April-June 2015, higher from 31.3 % in comparison to the same period of the 2014, when the brand was considerably impacted by the temporary slowdown that succeeded a consumption tax rise.

Key profit for the local business within the six months decreased by 1.0 %, while adjusted operating revenue on the contrary has raised by 6.8 %. JT explained that main profit dropped due to the decline in volume sales, mostly compensated by a better price/mix effect. Shipments of JTI’s global flagship brands increased by 7.2 % from 123.0 billion to 131.9 billion.  JTI’s entire and global flagship brands shipment volume boosts were explained to have shown optimistic performances in the Benelux markets, the Czech Republic, France, Germany, Italy, Spain, Taiwan and Turkey, along with the positive impact of last year’s trade inventory changes in the Middle East and Turkey. JTI’s market share expanded in the majority of its major markets, particularly France, Spain, Taiwan, Turkey and the UK.

JT’s leader and CEO, Mitsuomi Koizumi, stated the group’s global tobacco business had demonstrated sturdy first half-year results despite constantly challenging operating conditions. “In the second half of the year, we will speed up our investments to further improve brand equity, geographic reach and growing product portfolio,” he added. “Locally, we experienced stable progress toward our entire year goal, in spite of progressively intensifying market level of competition. “Looking into the future, the strong business performance and revenue growing have set a strong foundation for attaining our annual targets.

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